We barrel down the streets of Barcelona on Yugo’s electric scooters


Yugo is a cool little electric startup from Barcelona that puts a little pep into the streets of that Spanish city. In this fun video we go inside their warehouse workshop to talk about their startup and what it takes to scale a rideshare company from one scooter and forty customers to dozens of scooters and thousands of customers. Interestingly, on the day we shot this video Barcelona had the first snowfall in a decade, making our ride particularly fun – and precarious.





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